Meet the Bronies: the psychology of adult My little pony fandom

Cover
 Table of Contents
 Acknowledgments
 Preface
 1. Meet the Bronies!
 What Makes a Fan a Fan?
 A Crash Course in the History of MLP
 Okay, So What Is a Brony?
 What's the Plan?
 2. Science Is Magic: The History of Brony Study
 What is Brony Study?
 The History
 Who are the Brony Researchers?
 So What Kinds of Studies Have We Done?
 Wave One: 2012-2016
 Wave Two: 2015-2018
 What Does the Future Hold?
 3. Sampling, Statistics, Research Design and Other Nerd Stuff
 A Crash Course in the Scientific Method
 Operationalization: Putting Numbers to Experience The Science (and Art) of Study DesignSampling: Who Are We Talking About
 Data Analysis: Making Sense of the Numbers
 Limitations and the Fallacy of the Perfect Study
 4. Just How Extremely Unexpected Are the Adult Fans of My Little Pony?
 The Prototypical Brony: It Isn't the "Mane" Thing About Them
 Basic Demographics
 Age and Sex
 Fandom Membership
 Sexual Orientation
 Dating Life
 The Brony Typology
 Conclusion
 5. From Ponyville to Manehattan: The Background and Family Life of Bronies
 Where the Herd Roams
 Suited for Success
 Education
 Employment Being a Pear in a Family of Apples: Brony Parents and AcceptancePraise the Sun and Rock the Vote: Bronies, Spirituality and Politics
 Conclusion
 6. Equestria Girls and Pony Boys: A Few Final Demographic Comparisons
 Sex Differences in the Brony Fandom
 Demographic and Personality Differences
 Motivations and Exposure
 Feminism
 Comparing Bronies to Non-Bronies
 Conclusion
 7. Welcome to Equestria: The Making of a Brony
 How People Think Bronies Come to Be
 Common Paths to MLP Discovery
 The Role of Social Media and the Internet
 "i just don't know what went wrong": Accidental Fans Friends, Family and the Power of Word of MouthWhy Did It Have to Be Ponies?
 8. Come for the Show, Stay for the Swag
 Watching MLP
 How Bronies Watch: Immersion
 Watching Fan-Made Content
 Convention Attendance
 Brony Swag
 9. "Yes, but why?" Brony Motivation
 Early Studies of Fans: What Motivates Sport Fans?
 Explaining Fan Motivations in Non-Sport Fans
 The Multi-Dimensional Motivation of Bronies
 Fandom Functions: What Does Being a Brony Do for You?
 Conclusion
 10. The Pony I Want to Be
 The Allure of Interesting Characters
 No, Really, Who is "Best Pony"? What Your Favorite Pony Says About YouIdentifying with Characters
 11. Rule 34: Ponies, Pornography and Perceptions of the Fandom
 That Which Shall Not Be Named: The History of "Rule 34"
 Rule 34
 Pornography, Art and History
 Pornography and Fandom
 Pornography and the Brony Fandom
 Support
 Exposure
 General Consumption
 Who Consumes?
 Production and Sharing of Explicit Content
 What Should the Fandom Do?
 Conclusion
 12. The World Outside MLP
 Subgroups Within the Brony Fandom
 Interest in Other Fandoms
 Bronies and Internet Culture
 13. "One of us": Bronies as a Fandom